Why Brand Perception Matters

The ability to share everything with a single click has made the perception of a brand accessible to both a brand and the audience. Customer influence is more important than ever in gauging overall brand perception.

What is Brand Perception?

Brand perception basically boils down to three factors that a consumer experiences with a brand – feelings, attitudes and experiences. All of these factors are generated when a consumer becomes aware of a brand and further hears about, speaks about or interacts with a brand. Brand Perception covers everything, from product development and packaging to public relations and social engagement. It helps measure a brand’s goodwill, visual presence and emotional character.

Why is Brand Perception so important?

Brand perception is important because it serves as a direct reflection of a company’s culture in the eyes of a consumer. The power of brand perspectives enable a consumer to identify and empathize with your brand as a unique entity and everything that helps create it, such as TV and newspaper ads, social media posts, pre-rolls on Youtube and reviews help consumers to measure their positivity, negativity or neutrality considering said brand. Once a consumer forms an opinion, it becomes hard to change it down the line. This is why companies are putting more emphasis on brand perception.

How can brands measure it?

Because social media platforms allow brands to trace their mentions in the public stream of posts, brands can effectively understand how people are receiving their products and services publicly which helps fuel public perception. In event of positive perceptions, brands can work towards elevating it and in case of negative perception, brands can work on rectifying errors and help the brand and it’s consumers steer in a more positive direction.

Brand perception is an essential tool in your marketing effectiveness. You can plan better marketing strategies and put your resources to better use based on the public perception of your brand.