Creative & Branding Agency in Mumbai

The ideal dimensions for a large banner depend on the purpose and placement of the banner. 

However, some common sizes that are popular in creative agency are:

1. 300 x 600 pixels: This is also known as a half-page banner or a large skyscraper. It is suitable for vertical spaces on web pages or mobile apps. It can display more information and images than a standard banner.
2. 970 x 250 pixels:This is also known as a billboard banner or a super leaderboard. It is suitable for horizontal spaces on web pages or mobile apps. It can capture the attention of the viewers with its large size and prominent position.
3. 160 x 600 pixels: This is also known as a wide skyscraper or a tower banner. It is suitable for narrow vertical spaces on web pages or mobile apps. It can complement other banners or content on the page.

Branding is the way you communicate your identity and values to your audience. It is more than just a logo or a colour scheme; it is a consistent and coherent message that you convey through every aspect of your design. To maintain consistent branding in your designs, you need to follow some basic principles:

1. Define your brand identity and strategy.
   • What are your mission, vision, values, personality, and tone of voice? 
   • How do you want to position yourself in the market and differentiate yourself from your competitors?
   • What are your goals and objectives?
2. Create a brand style guide.
   • This is a document that outlines the visual elements of your brand, such as fonts, colours, images, icons, logos, etc. 
   • It also specifies the rules and guidelines for using them in different contexts and platforms. 
   • A brand style guide helps you ensure that your designs are aligned with your brand identity and strategy.
3. Be consistent across all touchpoints.
   • Your designs should reflect your brand identity and strategy in every channel and medium that you use to communicate with your audience. 
   • Whether it is a website, a social media post, a flyer, a presentation, or a product packaging, your designs should have a consistent look and feel that reinforces your brand message.
4. Review and update your branding regularly.
   • As your business grows and evolves, so should your branding.
   • You need to monitor the performance and feedback of your designs and see if they are still relevant and effective for your audience.
   • You also need to keep up with the latest trends and best practices in design and branding. 
   • You should review and update your branding at least once a year to make sure it reflects your current situation and goals.

According to my experience working in A B SEE branding agency, the best colour combinations for business graphics depend on the type of message and audience you want to reach. 

Some general guidelines are:

• Use contrasting colours to create visual interest and highlight important elements. 
  • For example, black and white, blue and yellow, or red and green.
• Use complementary colours to create harmony and balance.
• For example, purple and yellow, orange and blue, or green and red.
• Use analogous colours to create a sense of unity and continuity.
• For example, blue and green, red and orange, or yellow and green.
• Use monochromatic colours to create a minimalist and elegant look.
  • For example, different shades of grey, blue, or brown.

The branding agency also suggests that you should consider the psychological effects of colours on your audience. 

For example:

• Red is associated with energy, passion, and urgency. 
  • It can be used to attract attention, stimulate action, or convey excitement.
• Blue is associated with trust, reliability, and professionalism.
  • It can be used to communicate stability, security, or competence.
• Green is associated with nature, health, and growth. 
  • It can be used to convey freshness, sustainability, or innovation.
• Yellow is associated with happiness, optimism, and creativity. 
  • It can be used to express positivity, warmth, or inspiration.

Retractable banner design is different from traditional banner design in several ways. Retractable banners are more portable, durable and versatile than traditional banners. 

They can be easily set up and taken down, and they can be adjusted to different heights and angles. Retractable banners also have a sleek and professional look that can attract more attention and convey a clear message. 

Retractable banner design requires careful consideration of the size, shape, colour, font and graphics of the banner to make it stand out and communicate effectively.

A video wall is a large display that consists of multiple screens or projectors that are arranged together to create a single, seamless image.

Video walls are used for various purposes, such as advertising, entertainment, education, and art. 

In real estate, video walls can be used by creative agencies to showcase properties, attract buyers, and enhance the customer experience. 

For example, a video wall can display high-quality images and videos of the homes’ architecture and the surrounding area, as well as interactive features such as virtual tours, maps, and floor plans. 

A video wall can also create a sense of immersion and realism that can help potential buyers visualise themselves living in the property. 

Video walls can be installed in sales centres, showrooms, offices, or even on-site locations to provide a captivating and informative presentation of real estate offerings.

Some advertising details that people usually miss are:

– The emotional appeals that are used to influence their feelings and perceptions, such as humour, fear, sex or social proof  .

– The guarantees or assurances that are offered to reduce their risk or uncertainty, such as free trials, refunds or no obligations .

– The misrepresentations or scams that are hidden in the fine print or the visuals, such as impersonating brands, modifying logos or using fake testimonials .

These details can affect how people perceive and respond to ads, so it is important to be aware of them and evaluate them critically.

A poster and a banner are both types of visual communication that can be used to convey a message or promote an event. However, they differ in some aspects, such as size, shape, material, and purpose. 

A poster is usually smaller than a banner and has a rectangular shape. It is often made of paper or cardboard and can be hung on walls or displayed on stands. 

A banner is usually larger than a poster and has a flexible shape. It is often made of fabric or vinyl and can be draped across buildings or streets. 

A poster is typically used to inform or persuade a specific audience, while a banner is typically used to attract attention or announce something to a general public.

Creative brand design for real estate is the process of creating a unique and memorable identity for a property or a company in the real estate industry.

It involves choosing the right name, logo, colour scheme, typography, imagery, and messaging that reflect the values, vision, and personality of the brand.

Creative brand design for real estate can help to attract potential buyers or tenants, differentiate from competitors, and build trust and loyalty among customers.