21 Best Real Estate Marketing Strategies in India

The Indian real estate market is one of the most dynamic and competitive in the world, with new players entering the market every day. In such a scenario, it is essential for businesses to use the right real estate marketing strategies to stand out from the crowd and attract potential buyers. 

With the advent of digital marketing, social media, and other innovative marketing techniques, real estate businesses can now reach their target audience more effectively than ever before with the help of real estate marketing agency in mumbai

In this blog, we will explore the 21 best real estate marketing strategies in India that businesses can use to generate leads, build their brand, and drive sales. These strategies will help you stay ahead of the competition and achieve your business goals.

21 Tried-and-True Marketing Strategies To Promote Your Real Estate Business

1. Knowing the consumer
2. Professionalize your website
3. Employ a professional photographer
4. Use Analytics & Insights
5. Using 3D scans & VRs
6. Focus on Email Marketing
7. Make use of arial videos
8. Targeting niche customers
9. Client testimonials are effective
10. Ready-to-help attitude
11. Blogging
12. Having mobile-friendly website
13. Opt for Content Marketing
14. Engaging through video content
15. Creating informative Landing Page
16. Brand consistency
17. Emotional Storytelling
18. Be active on Social media
19. CSR (corporate social responsibility)
20. Referral Rewards
21. Always be in touch!

Let’s see what are the main takeaways from each of these strategies.

Knowing the consumer

To market something well, you need to know who you’re trying to sell it to. This is especially true for real estate. If you understand what your potential buyers want, you can make changes to your product or service to meet their needs. 

This is the first and most important step in creating a Real Estate Marketing Strategy. By researching your consumers’ needs, likes, habits, aspirations, challenges, and lifestyle, you can build an emotional connection with them, which will help you build trust and a good relationship with them.

Professionalize your website

An old or poorly designed website can make people who are interested in buying a home decide not to work with you. Old and not so maintained websites can be hard to use and make people wonder whether they can trust you. Your website is very important for all your marketing efforts. 

It shows what your brand is about and what you value. It has to be easy to understand and use. People should be able to find what they want quickly and easily. You can also encourage people to contact you for more information. This is a good way to get people interested in buying a house to start working with you.

Employ a professional photographer

Pictures are really important when it comes to selling houses. Even though it seems simple, many real estate companies don’t understand how important it is. Pictures can make a big difference in helping people decide if they want to buy a house. 

In fact, almost everyone who buys a house thinks that having professional pictures of the house helped them make a better decision. When you hire a professional photographer, they use special equipment and techniques to make your house look really good. This helps people enjoy looking at the pictures and makes them more likely to want to buy the house.

Use Analytics & Insights

To make sure your marketing strategy is working well, you need to measure the results. This helps you see how much you are spending and how much money you are making. With tools like Google Analytics and Facebook Insights, you can measure a lot of different things about your website and social media posts. 

For example, you can see how many people are visiting your site, how long they stay, and if they are interested in what you are selling. At first, it might be hard to understand, but once you understand how helpful it is for you, you’ll see how important it is to use analytics to make your marketing better.

Using 3D scans & VRs

If you want to beat the other people who are selling houses, you need to be creative with your marketing. Even though regular pictures are good, why not try something new? Using a special camera that takes 3D pictures is a great idea. This camera takes pictures of the inside and outside of the house and makes a 3D version of it. 

People can use special glasses to see the house as if they are really there. This is called virtual reality (VR). Even if they are far away, they can feel like they are inside the house. Technology can be really helpful when you use it the right way.

Focus on Email Marketing

Having a good email marketing strategy is very important if you want to grow your real estate business. Let’s say someone looks at your website or talks to you at a property exhibition but then gets busy and forgets about you. You don’t want to lose them as a customer. 

You can ask for their email address and send them emails with useful information about buying a home. You can understand their home requirements and help them find solutions without being pushy. You can also personalize the emails to fit their needs and help them take the next step in buying a house from you.

Make use of arial videos

Using drone videos can be a really effective way to promote your real estate project. Not many real estate companies use them, so it can help you be different from others. Drone videos show a lot of helpful information, like the area around the property, how close it is to places like supermarkets, medical care, and various modes of transportation, and even what the house looks like from a bird’s-eye view. This can help your customers understand more about where they might live or invest.

Targeting niche customers

It’s not a good idea to have the same approach for everyone when selling homes because the requirements of every customer are different. Also, there is a lot of competition in the real estate industry. You can choose a specific group of people to focus on, like families with small kids or homes that are best suited to working from home. 

This will help you become known as an expert in that area, and people who are interested in those kinds of homes will approach you. You can also share useful information on your website, blog, and social media channels that is specific to your target audience. This will make you look like someone who knows a lot about those types of homes, and you will be receiving inquiries from people who are genuinely interested in what you have to offer.

Client testimonials are effective

People trust and like to read reviews from existing customers more than they trust what a company says about itself. This is even more important than any fancy advertisement. After someone buys a home from you, it’s a good idea to ask them if they would write something positive about you or make a video about their home-buying experience. This will make other people more likely to believe that you are a trusted real estate company and want to buy a home from you too.

Ready-to-help attitude

Buyers like companies that are always accessible. This means these companies are always willing to help customers and can build a good relationship with people who might want to buy homes from them. 

One way to do this is to have a chatbot on your website. This can answer people’s questions right away and help them find what they are looking for. The chatbot can talk to people and even give them important information like someone’s phone number if they want to talk on the phone.

Blogging

Creating a blog with useful information about real estate can be really helpful for people who are trying to learn more about it. If you keep posting new blogs regularly, you can build up a group of people who like to read what you write and trust you. The most important thing is to write blogs that give people good information about real estate. 

This will make people see you as someone who knows a lot about the real estate industry. Then, when they are thinking about buying a home, they will remember you and want to work with you. Putting pictures and videos in your articles will make people even more interested in what you have to say.

Having mobile-friendly website

Since smartphones became popular, people use the internet in a different way. More than half of all internet users go to websites on their phones. It might be surprising, but looking at websites on your phone can actually be easier than on a computer. People can search for a new home anytime and anywhere with their phone. 

If you make your website mobile-friendly, with clear CTA buttons and a good search tool, you can turn more visitors into leads. It’s important to make your website work well on a phone because Google looks at that as the first thing when deciding how to rank your site in search results, even on computers.

Opt for Content Marketing

Content marketing is a great way to reach potential customers. It involves creating valuable content that addresses their problems and needs. You need to find out what people are looking for on popular websites like Quora and Reddit and then create content that provides solutions to their problems. 

You also need to make sure your content is optimized for search engines so it can be found easily on Google. To get the most out of your content, you should promote it on social media platforms to reach a wider audience and engage with potential customers.

Engaging through video content

In recent years, video content has become very popular and engaging. Studies show that more than 70% of people prefer to learn about products and services through video content. Videos are easy to understand and can convey information quickly through a combination of text, pictures, and diagrams. 

Additionally, people are likely to share useful videos with their friends and networks. Videos can also help with your website’s search engine optimization (SEO). By creating videos that people want to see, you can attract more potential leads for your real estate business.

Creating informative Landing Page

A landing page is important for marketing your real estate business. It gives information about your project in a simple and organized way to people who might buy a home. A form on the page can help you get contact information from people who are interested. 

You can then use this information to send them emails and turn them into customers. Using landing pages to get leads is a good marketing strategy that can help you sell more homes.

Brand consistency

Making people aware of your brand is all about being consistent. When you keep using the same logos, fonts, and styles in all of your advertising, people will remember them. This is called a brand identity. 

It’s important to create a brand identity that reflects your company’s values and beliefs. Your branding should look the same in everything you do, whether it’s online or in print. When people see your brand consistently, they will remember it and recognize it easily. Few of the advertising agency in Mumbai excel in maintaining the brand consistency.

Emotional Storytelling

Buying a home is usually a decision based on feelings, not just logic. This means that when you advertise real estate, it’s important to tell a story that will connect with people emotionally. You can do this by using words that are interesting and pictures that are beautiful or moving. 

Instead of just saying how many homes you’ve sold, you can show a video of happy families who live in your homes. This will help people see what it’s like to live there and feel more connected to your project.

Be active on Social media

Using social media to market real estate is a great idea that more people should try. Social media can help you interact with your customers and build a relationship with them. It’s important to have a social media strategy if your customers use platforms like Facebook, Instagram, or Twitter. 

That way, you can communicate with them on the platforms where they already spend time. You can also use tools like insights and hashtags to see how well your posts are doing and how many people are interested in your real estate offerings.

CSR (corporate social responsibility)

Businesses that care about society and help with important causes are often more popular with people. For example, they might help children who don’t have access to education or animals that don’t have shelters. 

Real estate businesses should think about more than just making money because people like to be associated with a company that fulfills its corporate social responsibility and is making a difference in the world. When customers work with a business that cares about important causes, they feel good about themselves and the company and help others at the same time.

Referral Rewards

When people are looking to buy a home, they often ask their friends and family for advice. If your current customers are happy with you, they might tell others about your ongoing or upcoming projects. 

You can encourage this by giving them a referral reward, in cash or in kind, if they refer someone who buys a home from you. This will make them even more likely to tell others about you, and the new customer will trust you more because their friend recommended you.

Always be in touch!

It’s a good idea to keep in touch with your old customers when you work in real estate. You can do this by sending them something on their birthday or anniversary, like a plant or chocolates, along with a message. This will make them feel special and show that you care about them even after they buy a home from you. 

It will also remind them of you if they need help finding a new home or if they know someone who does. By staying in touch with your customers, you can build long-term relationships and keep them thinking of you when they need help with real estate.

Invest In The Real Estate Marketing Strategies That Suits Your Business The Best

Real estate marketing strategies play a vital role in the success of any real estate business in India. With so many different marketing channels available, it’s important to choose the right mix that will work for your target audience. 

By creating a strong brand identity, using social media effectively, leveraging emotional storytelling, and staying in touch with old customers, you can generate leads and convert them into happy home buyers. 

With the right marketing strategies in place, you can differentiate yourself from the competition and stand out in the crowded real estate market. We hope that these 21 best real estate marketing strategies in India will help you succeed in your next real estate venture.