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The Challenge: A crowded market with every brand positioned on ‘strength’.
Client perceives – departure from strength will not be safe. Can we keep
the same space and yet position differently…
Approach: Cross-Ribbed bars. Hence, the name and the positioning:
Strength is In The Grip. Images were created. A leading brand in NorthEast
within 2 years of launch.
Result: A leading brand in North-East within 2 years of launch.
