The Mobile Store (Pitch)

The Challenge: Robust brand and business but margins – low. Can it be disrupted to be the preferred destination for graduation to smart phones (year 2014)? Approach: (Not just about selling the brand but selling the agency against a global network agency) Build a powerful curiosity about smartphones and then address it at the store-lounges… hereby, becoming synonymous with smartphones. (Gatecrashed Pitch) Result: From disinterest to total-support from the marketing-head and team to partner the brand; yet the final signature did not happen.