Over the years, social media has become a haven for people in the wake of the pandemic as a major source of entertainment, news, business and communication. As the year ends, we can surely say - we spent a lot of time on social media. Because of this, social media platforms have rapidly evolved to meet rising demands and accommodate user needs.
Social media will continue to influence people’s lives in the years to follow. Here are our predictions for how social media trends will pan out in the year 2021:
1. Growth through Instagram Reels: Reels are a great way to promote organic growth via trends and reach previously untapped audiences. Brands will likely find new ways to keep growing as Instagram moves to focus on Reels than feed posts and stories.
2. Quality over Quantity: COVID 19 has made brands ask themselves a major question: does the audience need to hear from us right now? Major brands will follow this marker through 2021 as they spend less time posting and emphasize on creating valuable and well-constructed content.
3. In-app shopping on Instagram: Instagram introduced an in-app shopping button to make the shopping experience more seamless on Instagram. Expect local businesses to move towards Instagram shopping during the pandemic as COVID19 restrictions stay in place.
4. Authenticity is important: Consumers need more than great offers to trust a brand, causing brands to show themselves through an authentic human lens. Authenticity will take centre stage in social media for brands, boosting brand reputations as both entities identify with and invest in and companies that care.
5. Facebook continues to dominate: A large audience to tap into gives Facebook a significant edge as an effective advertising platform. With storefront, inbound revenue streams will see a massive boost. Facebook Pay will also make it the most sought after social commerce juggernaut.
2020 has been a tough year and it’s taught us to prepare for anything. These being our predictions, it’s certainly not an exhaustive list of what to expect from social media in 2021. Do you have any predictions for how social media marketing will pan out in 2021? Let us know in the comments.
The ability to share everything with a single click has made the perception of a brand accessible to both a brand and the audience. Customer influence is more important than ever in gauging overall brand perception.
What is Brand Perception?
Brand perception basically boils down to three factors that a consumer experiences with a brand - feelings, attitudes and experiences. All of these factors are generated when a consumer becomes aware of a brand and further hears about, speaks about or interacts with a brand. Brand Perception covers everything, from product development and packaging to public relations and social engagement. It helps measure a brand’s goodwill, visual presence and emotional character.
Why is Brand Perception so important?
Brand perception is important because it serves as a direct reflection of a company’s culture in the eyes of a consumer. The power of brand perception enables a consumer to identify and empathize with your brand as a unique entity and everything that helps create it, such as TV and newspaper ads, social media posts, pre-rolls on Youtube and reviews help consumers to measure their positivity, negativity or neutrality considering said brand. Once a consumer forms an opinion, it becomes hard to change it down the line. This is why companies are putting more emphasis on brand perception.
How can brands measure it?
Because social media platforms allow brands to trace their mentions in the public stream of posts, brands can effectively understand how people are receiving their products and services publicly which helps fuel public perception. In event of positive perceptions, brands can work towards elevating it and in case of negative perception, brands can work on rectifying errors and help the brand and it’s consumers steer in a more positive direction.
Brand perception is an essential tool in your marketing effectiveness. You can plan better marketing strategies and put your resources to better use based on the public perception of your brand.